The NCAA’s Brilliant Marketing Move: Posting A Completely Inaccurate Video Of Being A Student Athlete
I’m going to get out ahead of the story and say I was in fact not a student-athlete in college. Let’s take a look at what is factual in this video and the 90% they left out.
7 am: Wake up (accurate)
8 am: Class
1 pm?: Sprint across campus
2 pm: Hangout and millennial dance on the quad
5 pm: Game
7 pm: Library with friends
9 pm: Sleep
If this is what the NCAA actually thinks this is an accurate representation of a student athletes schedule they are sadly mistaken. Where’s the morning lifts, tutoring and captains practice? This is banana land, really. Where was team breakfast, game day meetings and working a part time job so you can afford drinks on the limited days during the semester you could drink?
Other than my short stint where I didn’t make the soccer team in college, this is what I think it’s like to be a student athlete. My thoughts are a million times more accurate than this short video the NCAA put out today.
They did a great job at getting everyone buzzing about the NCAA before March Madness. I’ll be posting a blog up with first round picks soon, stay tuned.